MAP Analytics

I have worked in the field of web analytics (now digital analytics) since 2000.  Starting as a support technician for Webtrends Log Analyzer, I worked my way up through the support teams to become a remote consultant for Webtrends software, OnDemand and Warehouse.  I subsequently worked as the analytics specialist at a small independent consultancy, before taking up a position as a Digital Analytics SME for a worldwide agency. I now work for an internationally known sports clothing manufacturer and retailer. I manage Adobe Analytics and Adobe Tags (aka Launch).